Challenges and future prospects for horse tourism in Ukraine

Abstract

This section examines the challenges facing equestrian tourism in Ukraine, including inadequate instructor qualifications, poor route marking, seasonal horse ownership practices leading to animal welfare issues, insufficient infrastructure in rural areas, and the severe impacts of ongoing military conflict on accessibility and image. It highlights emerging strengths, particularly in Transcarpathia with its numerous horse farms and natural landscapes, as well as the growing role of hippotherapy and equine-assisted rehabilitation for war veterans and civilians. The analysis presents future prospects through strategic development in protected regions like the Carpathians, SWOT-based recommendations for infrastructure and marketing improvements, and an innovative proposed tour "Riders of Svityaz" in Shatsky National Park. Overall, despite wartime obstacles, equestrian tourism holds significant potential for post-war recovery, economic stimulation in rural areas, and therapeutic applications.