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Adaptation of marketing strategies in crisis conditions
(Academy of Applied Sciences Academy of Management and Administration in Opole, 2026-01-12) Olena Havrylova; Alona Obozna; Filip Pokusa
The paper examines the theoretical and practical aspects of adapting marketing strategies during war and crisis situations. The author's model «3C» (Communication, Customer-Focus, Cooperation) is proposed, examples of effective cases are given, and an algorithm for anti-crisis communication is developed. The study has theoretical and methodological value, as it generalizes modern approaches to crisis marketing, and practical significance - it offers specific recommendations for business.
General characteristics of the IT market and its key trends
(Academy of Applied Sciences Academy of Management and Administration in Opole, 2026-01-12) Vitaly Kustov; Roman Kornitskyi; Ferdinand Reiss
This section provides a systematic overview of the global information technology (IT) market, delineating its structural segments and demonstrating sustained exponential growth propelled by pervasive digital transformation across diverse economic domains. It critically examines salient contemporary trends, encompassing the proliferation of cloud computing paradigms, advancements in artificial intelligence and machine learning, escalating cybersecurity imperatives, the expansion of the Internet of Things (IoT) ecosystem, 5G network deployment, robotic process automation (RPA), and the burgeoning adoption of open source software frameworks. Supported by empirical quantitative metrics spanning 2022–2024 and a comparative analysis of regional disparities, the discourse underscores the IT sector's instrumental function as a primary catalyst for technological innovation and socioeconomic progression in the context of evolving global challenges.
The European model of administrative management: features and diversity of approaches
(Academy of Applied Sciences Academy of Management and Administration in Opole, 2026-01-12) Daniel Palimąka; Iryna Kanevska
The present section offers a comprehensive comparative examination of administrative governance models across Europe, delineating four principal typologies: the continental (Romano-Germanic), Anglo-Saxon, Scandinavian, and post socialist models, while elucidating their foundational principles, structural characteristics, merits, and limitations. It further assesses the European Union's instrumental role in fostering legal harmonization, promulgating principles of good governance – encompassing transparency, accountability, and civic participation – and providing financial incentives for structural reforms among member states. In addition, the analysis contrasts these established European frameworks with Ukraine's administrative system, emphasizing persistent centralization legacies, the ongoing decentralization reforms initiated in 2014, fiscal interdependencies, and progressive developments in electronic governance through the Diia platform, thereby identifying potential trajectories for Ukraine to incorporate efficacious European practices toward enhanced administrative efficiency and citizen centric orientation.
THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF CONTINUITY IN THE EDUCATIONAL PROCESS OF PRESCHOOL AND PRIMARY EDUCATION
(Academy of Applied Sciences Academy of Management and Administration in Opole, 2026-01-07) Svetlana Yakymenko; Zenona Nowak; Natalіia Mykhalchenko; Alla Tymchenko; Tetiana Biliavska; Tetiana Filimonova; Hanna Breslavska; Kateryna Shapochka; Polina Yakimenko; Olena Shepitko
The most salient feature of the ongoing transformations in the Ukrainian education system, which call for appropriate managerial, scientific-methodological, and organizational decisions, is its reform based on the principle of continuity. Experts identify three key determinants of this process: its implementation within the context of a learner-centered educational paradigm, its focus on meeting state educational standards, and the provision of continuity and progression across successive stages of education. The issue of modernization, continuity, and progression between preschool and primary education – as well as the intermediate link between them, the pre primary (preparatory) stage – has a complex and interdisciplinary character. It lies at the intersection of several fields, including pedagogy, psychology, philosophy, sociology, and physiology. Therefore, the current state of preschool and primary education is marked by a multifaceted approach to numerous issues and by divergent interpretations of these issues.
ENHANCING WORKFORCE SUSTAINABILITY AND ADDRESSING LABOR RESOURCE CHALLENGES: A COMPREHENSIVE APPROACH
(Evropský časopis ekonomiky a managementu, 2025-05-01) Alina Yakymchuk; Mykola Ohiienko; Andrii Skomorovskyi
This scientific paper proposes a multifaceted approach to mitigate the challenges associated with workforce and labor resource management. The objective of this investigation is to analyze the recent trends and dynamics in the utilization of the labor force within the European Union (EU), focusing on the shifts in employment patterns, the influence of technological advancements and demographic changes, and the impact of policy decisions on labor market dynamics. Through a detailed analysis of successful interventions and policies, the authors outline strategies to tackle unemployment, skills mismatch, wage inequality, and labor exploitation, fostering a more sustainable and inclusive global labor ecosystem. Тhe war in Ukraine has consequences for the development of EU labor resources. In particular, high migration and refugees may lead to increased migration of skilled workers and refugees seeking safety. Countries should create mechanisms to integrate these individuals into their labor markets, recognizing their skills and potential contributions. The war affects supply chains and international trade agreements. Policymakers should focus on diversifying trading partners, supporting affected industries, and increasing domestic production to mitigate economic shocks. The geopolitical consequences of war can affect labor mobility and international cooperation. Countries must maintain open communication and collaboration to ensure skilled workers can continue contributing across borders. Ironically, war promotes digitization, so countries should seize this opportunity to invest in digital infrastructure and equip workers with the skills they need to thrive in the digital economy. Governments should provide continuing education and training opportunities to help workers adapt to changing labor market conditions. In a world characterized by evolving job markets, technological advancements, and socio-economic challenges, the EU’s legislative measures represent a crucial step towards fostering a resilient and adaptable labor force. Through these endeavors, the EU creates an environment where labor resources are effectively managed, human rights are safeguarded, and social progress is advanced. As the EU continues to evolve, its dedication to labor resource management remains integral to promoting a prosperous and equitable future for its member countries and their diverse workforce. There are some measures for effective labor force utilization in the EU could be implemented in the current context, taking into account the impact of the war in Ukraine: skill development and training programs; promotion of remote work and flexible arrangements; investment in research and innovation; promoting work-life balance; addressing gender disparities; regional development initiatives: focus on regional development to reduce disparities between urban and rural areas.