The impact of sport on the development of tourism potential, on the examples of Ukraine and Poland
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| dc.contributor.author | Alona Ohiienko | |
| dc.contributor.author | Tadeusz Pokusa | |
| dc.contributor.author | Mykola Ohiienko | |
| dc.date.accessioned | Alona Ohiienko, Tadeusz Pokusa, Mykola Ohiienko. The impact of sport on the development of tourism potential, on the examples of Ukraine and Poland. Management synergy: technologies and strategies:. Monograph. Opole: Academy of Applied Sciences Academy of Management and Administration in Opole, 2026; ISBN 978-83-66567-98-6; p.111-124. | en |
| dc.date.issued | 2026-01-12 | |
| dc.description.abstract | This section analyzes the impact of sport on tourism potential, focusing on the comparative experiences of Ukraine and Poland following their co-hosting of Euro 2012, highlighting how sports mega-events and infrastructure drive economic, social, and image-related benefits while distinguishing between hard and soft sports tourism segments. It contrasts Poland's successful systematic integration of sports facilities into a multifunctional tourism strategy – with high stadium occupancy, expanded infrastructure, and targeted state policies – against Ukraine's limited utilization due to institutional challenges, corruption, and the ongoing war, resulting in significant disparities in sports tourism revenue and visitor numbers. The analysis includes a SWOT framework and proposes recommendations for Ukraine, drawing on Polish practices such as establishing a dedicated agency, tax incentives, and developing priority sports tourism products to enhance post-war recovery and long-term competitiveness. Overall, effective leveraging of sports infrastructure emerges as a key factor in transforming mega-event legacies into sustainable tourism growth. | |
| dc.identifier.isbn | 978-83-66567-98-6 | |
| dc.identifier.uri | https://repozytorium.wszia.opole.pl/handle/123456789/28 | |
| dc.language.iso | en | |
| dc.publisher | Academy of Applied Sciences Academy of Management and Administration in Opole | |
| dc.relation.ispartofseries | Volume 01 | |
| dc.title | The impact of sport on the development of tourism potential, on the examples of Ukraine and Poland | |
| dc.type | Book chapter |