Adaptation of marketing strategies in crisis conditions

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dc.contributor.authorOlena Havrylova
dc.contributor.authorAlona Obozna
dc.contributor.authorFilip Pokusa
dc.date.accessioned2026-01-18T08:34:52Z
dc.date.issued2026-01-12
dc.descriptionOlena Havrylova, Alona Obozna, Filip Pokusa. Ferdinand Reiss. Adaptation of marketing strategies in crisis conditions. Management synergy: technologies and strategies:. Monograph. Opole: Academy of Applied Sciences Academy of Management and Administration in Opole, 2026; ISBN 978-83-66567-98-6; p.41-49.en
dc.description.abstractThe paper examines the theoretical and practical aspects of adapting marketing strategies during war and crisis situations. The author's model «3C» (Communication, Customer-Focus, Cooperation) is proposed, examples of effective cases are given, and an algorithm for anti-crisis communication is developed. The study has theoretical and methodological value, as it generalizes modern approaches to crisis marketing, and practical significance - it offers specific recommendations for business.
dc.identifier.issn978-83-66567-98-6
dc.identifier.urihttps://repozytorium.wszia.opole.pl/handle/123456789/23
dc.language.isoother
dc.publisherAcademy of Applied Sciences Academy of Management and Administration in Opole
dc.relation.ispartofseriesVolume 01
dc.titleAdaptation of marketing strategies in crisis conditions
dc.typeBook chapter

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MANAGEMENT SYNERGY: TECHNOLOGIES AND STRATEGIES